For more information, including to understand what opting-out means and for other opt out choices, please see the section headed "Opt-Out and Your Choices" below.
This process will store an opt-out cookie in your browser, which allows us to recognize you as an opt-out user and respect your cookie preferences in future. The cookie will apply to the specific browser you are using; if you wish to opt out for other browsers or computers that you use, you must repeat the process using these browsers or computers.
To stop DServe from using your cookie data to serve tailored advertisements to you, please click the opt-out link below:
Privacy Practices for Our Dserve Website (Dserve.Dentsu360th.com)
Data Collection through Dserve Services
Through our services, our customers – advertisers, advertising agencies, publishers, and other users – may collect and use information about you to provide you a more enriched online experience. Dserve’s innovative tools and services are used to create advertisements, to deliver advertisements to websites and mobile applications on behalf of advertisers, to monitor the success of and manage advertising campaigns, and to present you with advertisements that are more likely to be interesting and relevant to you.
To do this, Dserve's technology is deployed on third party websites and mobile applications to collect information that may be used for online ad tailoring purposes or to deliver an advertisement to you from a company whose website or mobile application you have visited or whose advertisement you have viewed in the past. Dserve's technology employs cookies and similar technologies (like pixels and statistical device identifiers) to collect information about your browser or device, the sites it has visited, the advertisements served to it, interactions with those advertisements, and the country-level geographic location of the device's internet service provider ("behavioral information") in the course of providing our customers with ad-serving and campaign management services and for the purpose of helping our customers determine which advertisement is suitable to be delivered to you. Country-level is a user's geographic location that Dserve can collect. They still cannot collect in form of specific city or zip code detail. This behavioral information, which does not enable Dserve to determine your actual identity, may be shared with our customers and Dserve’s and our customers’ partners for their lawful advertising purposes.
Information Collected by Customers and their Partners
Please note that Dserve customers sometimes include their own (or their partners') pixels or similar technologies within advertisements that Dserve serves to websites, in order to set and read their own cookies which Dserve does not control.
Dserve is not responsible for and cannot control the data collection and use practices of its customers. You should read the privacy notices of the websites you visit and the online services and interactive ads that you use to understand what information companies collect and how they use that data.
Sharing of Behavioral Information with Customers
We share the behavioral information collected from ad-tags and Dserve cookies with our customers and partners for their lawful advertising purposes. We may also share behavioral information with our customers’ service providers to enable them to provide services on our customers' behalf or to partner with us in selecting and serving ads for our customers. We use reasonable efforts to require our customers and partners to treat the behavioral information we share with them in accordance with applicable laws, the terms of the contracts we may have with them, and their own privacy policies, but cannot control their use of this information.
Links to Other Sites
Data Security and Retention
We have reasonable technical and organizational security measures in place to help protect the personal information that is collected through our web site or voluntarily submitted to us through interactions with advertisements we serve. However, no system can be completely secure, and we make no guarantees as to the safety or security of any information transmitted to or from this site or through our services. Dserve will process cookie level data for up to 90 days from the last user interaction, after which it will no longer be processed. Anonymous log file data regarding user engagement with our ads will be stored for up to thirteen months, following which the log file data is deleted.
To learn how to opt-out of the cookies we serve when we provide advertising services to customers, please read the section "The Opt-Out Cookie & Your Choices" below.
• Log files
Like most websites and advertising services providers, we gather certain information about your use of the Dserve website and services automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not allow us to determine your actual identity, to analyze trends, to administer the site and services, to track users’ movements around the Dserve website and the websites and mobile devices to which we provide advertisements, and to gather demographic information about our users who interact with our services as a whole.
• Pixels (also known as Clear Gifs)
We or third parties may employ advertising pixels (a.k.a. clear gifs) on websites and advertisements that interact with some of our services. Pixels help us and our customers better manage content and advertising on websites by informing us what content is effective. Pixels are graphics embedded invisibly in web and advertising content and are about the size of the period at the end of this sentence. Pixels work with cookies to record the interactions of users with websites and advertisements. We do not tie the information gathered by pixels to users' personal information.
• Statistical identifiers (also known as device recognition)
We may employ a technique known as statistical identifiers (a.k.a. device recognition). Like pixels, they help us and our customers to better manage content and advertising on websites and mobile devices by informing us (without using cookies) of the content with which users interact. Statistical identifiers collect various information about your device, such as your screen resolution, browser type, operating system and so on. Many devices have unique, or near unique, device profiles and so collecting this information enables us to determine to a reasonable level of statistical accuracy the level of users’ engagement with our or our customers' advertisements and websites and to recognize the devices of users who interact with our or our customers' content. We do not tie the information gathered through the use of statistical identifiers to users’ personal information.
Opt-Out & Your Choices
Dserve allows consumers to opt-out of Dserve using our ad-serving cookie and statistical identifiers to serve online ads tailored to the consumer’s interests. Refusing cookies or use of statistical identifiers does not stop advertisements from being served to your computer or device; rather, it means that Dserve will not use cookie or statistical identifier data to serve targeted advertisements to you. Please note that if you choose to opt out, we will be unable to serve you ads tailored to your interests, and you may receive the same ad multiple times.
Browser Opt-Out Methods
This process will store an opt-out cookie in your browser, which allows us to recognize you as an opt-out user and respect your cookie and statistical identifiers preferences in future. The cookie will apply to the specific browser you are using; if you wish to opt out for other browsers or computers that you use, you must repeat the process using these browsers or computers. All other cookies associated with your browser will remain intact and your opt-out will be effective with respect to the browser used as long as you do not delete the cookie file from your hard drive. Please note that if you erase all cookies from your computer, you will also erase our opt-out cookie and will need to repeat the process of opting out. You may also opt out by clicking here to visit the consumer opt out service of the NAI or, if you are a visitor from the European Union, clicking here to visit the Your Online Choices websites. If you’ve previously opted out, and would like to reverse your setting, click here to opt back in.
Mobile Opt-Out Methods
Mobile device system software offered by companies such as Apple and Google provide device-based opt out choices that are transmitted to companies providing cross-app advertising. Mobile device browsers and applications also provide certain privacy controls. For information on those opt-out tools and privacy controls, please evaluate and review your device, mobile browser and application settings.
Your Advertising Choices and Third Party Services
Through our services and platform, our customers have access to services provided by third party companies with whom we have partnered to assist our customers in delivering more relevant ads to you. If you would like to learn more about the practices of some of the companies we have partnered with and to make choices about their use of your information, please click the following link to the Network Advertising Initiative (“NAI”) opt-out page here or the European Digital Advertising Alliance opt-out page here. Some of our partners may not be covered by the NAI or EDAA programs, and you should consult the privacy policies on their websites for more information and to make choices about their services.
Do Not Track Disclosure
Do Not Track ("DNT") is a privacy preference that users may set in certain web browsers. DNT is intended to allow users another method of informing websites and services that they do not want certain information about their website visits collected over time and across websites.
At present, we respect DNT signals that we believe are the result of an active choice made by the user; however, we do not recognize or respond to DNT signals from browsers that turn these on by default. Please note that the online service and advertising industries currently are still working toward defining what "DNT" means, and devising a common approach to responding to DNT, and we may therefore change our treatment of DNT signals once a common approach is agreed.
Social Media Features
Other Third Party Disclosures
We disclose your personal information to service providers that support us to deliver services to you or to our customers, but ensure that such service providers are contractually required to protect your personal information at all times.
In addition, we may disclose your personal information where we consider it necessary to do so in order to respond to a request from law enforcement or governmental authorities, to exercise, establish or defend our legal rights, or to protect the vital interests of any person. If we choose to sell all or a substantial part of our business or assets, then please note we may also disclose your personal information to the third party buyer that acquires our business or its assets.
Changes to this Document
If we make any material changes to this policy we will notify you by e-mail (where we have this) or by means of a prominent notice on the Dserve website prior to the change becoming effective. We encourage you to review this page periodically for the latest information on our privacy practices.
If You Have Questions About This Policy